Who Is Trustpilot and Why Should You Care?

Who Is Trustpilot and Why Should You Care?

According to a recent Statista Global Consumer Survey, 33% of online shoppers source product information from customer reviews to help them make a decision before buying (1). So, it’s no secret you may be eyeing some third-party reviews before buying anything from Better Way Health, or any brand for that matter!

It’s also been found that people leave online reviews to inform others about their customer experience, making it a great way to get honest feedback and real-world examples (2).

Here at Better Way Health, we’ve chosen to work with Trustpilot as our method of collecting user reviews for your consumption. And since setting up our profile in 2018, we have quickly become the #1 rated supplement company on the platform – for multiple categories! So what exactly is this platform?

Whether you’ve seen those green stars throughout our website and emails, or you’ve stumbled upon this by chance, we’d love to share why we chose Trustpilot, what it is, and why you should care.

What is Trustpilot?

Trustpilot is, simply stated, an online review website that allows customers to review a business from which they’ve purchased a product. People are allowed to leave a star rating that ranges from 1 star (the lowest score) to 5 stars (the highest score). Optionally, they can leave a comment about their experience.

But more than that, it’s like a community that connects businesses and consumers through genuine feedback from customers about their buying and service experiences.


Why We Choose Trustpilot

There are various sites that you can scour to find reviews, so why do we choose Trustpilot? More importantly, why should you put more faith into the reviews you read there than on other sites? Let’s dive into our favorite reasons why...

1. It's Trustworthy

At Better Way Health, we haven't become the #1 rated supplement company because of ads or marketing, but because of good old-fashioned word of mouth—which is how Trustpilot comes into play.

At Trustpilot, you know the reviews are real. Firstly, they have fraud detection software to eliminate suspicious reviews. But more than that, they have a dedicated Content Integrity Team consisting of more than 70 members. This team is assembled with the sole responsibility of investigating claims of inauthentic reviews that may have been written. This policy is backed by a review management system that checks on a per-case basis.

In addition, Trustpilot is an official partner of Google reviews. Overall, these are the best places you can turn to for online reviews to assist you in your buying decisions!

2. It's Authentic

We love a company that can be honest with how it operates! At Better Way Health, we share the same values and live it day to day by being open about our ingredients, formulators, studies, and more. Customer reviews should be no different.

At Trustpilot, they are open about their rating process, which is called a “TrustScore.” It is not the average of every score but rather a calculation based on different factors.

These factors are:

  • Bayesian average: Each business starts off with seven reviews with a 3.5-star average, which helps the business create a balanced TrustScore from the beginning.
  • Time span: Newest reviews are given more weight in the overall score since companies often improve over time (although some don’t), so you get a more accurate real-time feel of the customer experience.

  • Frequency: Businesses that garner more reviews may have a better overall TrustScore.

3. It's Transparent

Many companies can seem real until you peek behind the curtain—only to find it was all smoke and mirrors! That’s when digging into a company can help you decipher the real from the rough. That’s where reviews can certainly help, but Trustpilot takes this even further.

By checking the "Company Activity" of any business page, you can find information on the company’s “flagging” activities.

In addition, you can view their reply rate, reply time, verified details, and much more. With this in place, you can see how they truly handle customer reviews.

So many times, businesses become wrapped up in the numbers and forget that these reviews are real comments from real people! You, the customer, are the reason we do everything in our power to provide the purest, premium products on the market alongside excellent customer service—so you always get the support you need, when you need it.

We hope Trustpilot can be a source of information that proves we are here for our customers, first and foremost. Because, at the end of the day, that’s what matters! We hope thousands of reviews can be a testament to that.

Read Customer Reviews

Since 1999, we have dedicated ourselves to providing evidence-based products and amazing customer service, which has led Better Way Health to a 4.9/5 rating with over 3,000 verified customer reviews.

Here's what some of our customers have to say about us...

Authenticity, Research, and Trust are at Our Core

As you can see, gaining your trust is an invaluable part of the brand. Of course, our Beta Glucan has been tested in the lab against more than 178 other competitors, so you know you can trust in our quality of products.

But more than that, we do what we do for the health and well-being of our customers. For the last 20+ years, your stories of celebration and gratefulness have been what kept pushing us forward.

So, now that you understand more about Trustpilot, we hope you’ll “research” more about us and get the answers and confidence you seek!

 

 

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